Social media as a small business owner is the pain in the butt that we all love to hate — mostly because it is hard to grow a business without it.
Let’s just cut to the chase and jump into 7 tips for unlocking the power of social media for your small business—
Define Your Social Media Goals:
Let’s skip the “create content, post it and hop for the best” strategy, shall we? Start by setting clear, measurable goals for your marketing efforts. Whether you want to increase brand awareness, drive sales, generate leads, or increase your website traffic, setting clear, measurable goals will make a HUGE difference!
Know Your Audience
You need to understand WHO your audience is and what they want to hear. You should get clear on your ideal client/customers demographics, interests, online behavior and, while I kind of hate this term, their “pain points”.
Know who you are talking to is essential as you plan content and engage with your audience.
Have A Consistent Brand Across Platforms
Use the same visual brand identity and voice across all of your social media platforms. The same fonts, colors, profile picture and cover photo are essential to building trust and making your brand memorable.
Create A Content Calendar
Our agency utilizes Google Sheets to create content calendars for each of our clients. You should plan for a mix of content types including text based graphics, images, reels, and stories. Be sure that all of this content aligns with your goals and your audiences preferences.
Engage and Interact
Social media MUST be a two-way street for your business, otherwise you are simply shouting into an abyss. Actively engage with your audience by responding to comments, messages and mentions.
Use community engagement to initiate conversations, ask questions and encourage user-generated content that creates a sense of community and builds loyalty to your brand.
Use Data and Analytics
Review your social media analytics regularly to track the performance of the content that you create. Once you are clear on your metrics you can adjust your strategy to better serve your ideal audience. Some metrics to pay attention to are your reach, engagement and click through rates.
Sometimes it is just time to bring in some professional help and take things off of your plate. A digital marketing agency like ours can provide expertise, creativity and resources to take your social media to the next level. Outsourcing allows you to focus your energy on the heart of your business while the experts handle the online presence!
Caitlin Thomas is the Founder of Beyond Boss, a professional photographer, and a mama of two. She is passionate about helping other women make more time for living and enjoying life, without sacrificing their dreams and ambitions.