If you’ve been Googling “why my business feels stuck” or “how to grow my business faster”, let me lovingly call you out: your business isn’t stuck because of the algorithm, the market, or Mercury in retrograde.
It’s stuck because you keep playing small.
And if that stung a little… good. Because sometimes the truth has to smack you before it sets you free.
You’re Not Failing—You’re Playing Safe
Let’s be honest: You’re showing up. You’re doing the work. You’ve got a website, a few offers, and an Instagram feed full of “helpful tips.” So why aren’t you seeing real growth?
Because checking the boxes isn’t the same as being magnetic.
You can do all the “right” things and still blend into the background.
You can post every day and still not say a damn thing that matters.
Most female entrepreneurs aren’t underperforming.
They’re just under-expressing.
They’re making themselves palatable, digestible, inoffensive. And in the process, they’re becoming invisible.
5 Subtle Ways You Might Be Playing Small in Business
Let’s name it so we can shift it:
- You’re afraid to raise your prices – Even though you’re over-delivering and underpaid.
- You avoid showing your face on video – Because you’re waiting to look “more put together.”
- You say yes to misaligned clients – Out of guilt, fear, or scarcity.
- You water down your content – So your old coworkers or your ex won’t think you’re “too much.”
- You stall on launching – Because you’re still tweaking your logo or waiting until things feel perfect.
Sound familiar? These aren’t strategy issues—they’re confidence issues disguised as logistics.
And no, it’s not just “imposter syndrome.” It’s a systemic fear of being seen in your full power.
Real Business Growth Starts with Owning Your Voice
If you want to know how to grow your business and actually feel good doing it, here’s the truth:
- You need to get louder.
- You need to stand for something.
- You need to become unmissable.
That doesn’t mean being obnoxious. It means being real. It means creating a brand that feels like an extension of your soul, not a knockoff of someone else’s.
Playing Big in Business Looks Like…
✅ Saying the bold thing, even if someone disagrees.
✅ Creating offers you actually love delivering.
✅ Raising your rates with confidence, not apology.
✅ Posting the Reel, even if your hair isn’t perfect.
✅ Saying no to the client who gives you a bad feeling.
It’s not reckless—it’s resonant.
And when you resonate, you attract.
Aligned clients. Real opportunities. True momentum.
Want Business Growth? Get Unfiltered.
You don’t need another marketing trick. You need permission to be fully YOU.
And spoiler: you don’t actually need permission at all.
The businesses that grow—the ones that feel aligned and abundant—aren’t always the ones with the best branding or fanciest funnels. They’re the ones that are rooted in realness. Because in a world full of noise, the only thing that truly cuts through is authenticity with teeth.
The Bottom Line: If You’re Feeling Stuck, Ask Yourself This:
Am I showing up as the boldest, most aligned version of myself… or the version I think people will approve of?
If it’s the second, that’s your sign.
Your business isn’t stuck. You’re just done playing small.
It’s time to make the leap.
Ready to Grow Your Business Without Shrinking Yourself?
That’s exactly what we do inside the Beyond Boss Membership—no fluff, no gatekeeping, just real strategy and support from women who are done editing their power. Whether you’re a side hustler or scaling CEO, we’ve got a seat for you at the table.
🔗 Learn more + join us today.
Caitlin Thomas is the Founder of Beyond Boss, a professional photographer, and a mama of two. She is passionate about helping other women make more time for living and enjoying life, without sacrificing their dreams and ambitions.
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