Some of you might be reading this knowing exactly what a hashtag is. And that’s great! Or you might not have a clue what the heck they are or how to use them. Totally fine too!
A hashtag is essentially a keyword or phrase that highlights the post and facilitates a search for it.
Usually we find them either in the comments of a post or attached to the caption at the bottom.
Why use hashtags?
Using hashtags allows you to expand your reach to more people than just your followers. By clicking on a hashtag, it takes you to every post that also uses the same hashtag. For example, by adding #businesstipsforentrepreneuers allows your post to be seen by anyone who searches that hashtag. And those people are probably entrepreneurs looking for business tips!
So, how can you use hashtags wisely?
KNOW YOUR INDUSTRY – What industry are you in? Marketing? Social media? Product creation? Are you an influencer? Knowing your industry can help you create specific hashtags and niche down.
WHO ARE YOU TRYING TO TARGET? – This is exactly who your ideal client, customer, or audience is. Do they shop local? Are they an entrepreneur? What do they enjoy?
LOCATION – Using hashtags for the location you are trying to target is one of my favorite and useful hashtags. For us here at Beyond Boss, adding #pittsburgh in our hashtag grouping has been very beneficial!
Where the heck do I start?
Creating a hashtag grouping can be a little challenging for someone who is new to social media. Trust me, i’ve been there! After learning about the tips stated above, research 2-3 hashtags for your industry, target audience, and location to create your grouping. Keeping your group to around 10 hashtags MAX can lessen the chances of decreased engagement on your posts.
Now get researching and start to create your first hashtag grouping!
Need some help? Send us a DM on Instagram @beyondboss_ and we would be happy to help!
Ashley Covelli is the Marketing Manager and Content Director for Beyond Boss. When she is not working, you can find her scrolling through TikTok, watching YouTube, lifting weights, or sitting in a Starbucks drive thru line.