If you’re looking for an honest Flodesk Review 2026, you’re in the right place. I’m a ride-or-die for email marketing because it has been one of the highest-converting channels in my businesses and for our agency clients, and Flodesk continues to be the platform we trust most. With their new pricing, updated features, and expanded integrations, I’m breaking down exactly why we use Flodesk both internally and inside our DFY client work.

When I started Beyond Boss, I didn’t want my emails to look like a clunky afterthought. I wanted every message to feel intentional, on-brand, beautiful, and easy to create in the middle of running two companies, raising kids, and navigating life. Who has time to fight with their email marketing platform?

That’s exactly why I switched to Flodesk YEARS ago, and it continues to be my go-to platform and the one I genuinely never shut up about. With their new pricing model, expanded integrations, and updated features, I love it even more now, and if you’re a small business owner, creative, service provider, coach, local business, or someone who outsources your marketing, you’re going to love it too.

Email marketing doesn’t have to be the “ugly baby” of your business

Before Flodesk, I used another platform to send emails for my photography business, and it just felt…clunky? I’d spend hours trying to format, tweak spacing, troubleshoot broken layouts, and still end up with something that didn’t feel like my brand. It was frankly a necessary evil, and I hated it.

If you’ve ever:

• Felt embarrassed hitting “send” because the email didn’t look like your business
• Wondered what on earth to actually write
• Avoided sending emails because the tech felt overwhelming
• Swore your emails looked perfect… until you opened them on your phone…woof
• Tried to set up automations only to abandon them halfway through

…you are exactly who Flodesk designs for.

Flodesk was created by two female founders (obviously we loveeee that) who understood that small business owners needed something better, something powerful and beautiful, without the steep learning curve or the endless add-ons. There are so many badass templates for nearly every other marketing touchpoint, but email marketing, outside of Flodesk is just kind of lame.

Their mission is simple: Level the playing field for small businesses by giving us design-first tools that help us communicate beautifully, without limits.

Flodesk Review 2026: Why We Use It for Our DFY Agency Clients

Here’s the truth: I don’t just use Flodesk for myself — we use it with almost all of our done-for-you clients. I don’t REQUIRE out clients to switch to it…but it is a very firm recommendation.

We manage email marketing for salons, chiropractors, realtors, wellness brands, florists, local boutiques, membership-based businesses, and personal brands… and Flodesk consistently helps us:

✔ Create on-brand designs in minutes

Brand consistency matters — especially for small local businesses and personal brands who want to stand out. With Flodesk, we can match fonts, colors, imagery, spacing, and brand energy seamlessly.

No fighting with HTML. No emails that “kind of” match the brand. Just clean, gorg design right out of the gate.

✔ Improve client engagement + clicks

Every time we move a client from a legacy platform to Flodesk, their open and click-through rates go up.

Why? Because the emails feel human. Pretty. Skimmable. Like something you want to open.

Psychology matters and beautiful design increases trust and time spent reading, which leads directly to more conversions.

✔ Reduce time spent on production

For agency life, time is everything, we have so much going on. With Flodesk, my team can:

• duplicate templates
• run consistent monthly newsletters
• build workflows quickly
• design promo emails without reinventing the wheel
• hand off approvals easily

It keeps everything efficient without sacrificing quality, something our clients deeply appreciate.

✔ Make email marketing accessible for clients who want to DIY later

When a client transitions from DFY to in-house or hybrid services, Flodesk is the easiest platform for them to learn.

No one wants to take over a complicated email marketing account. Flodesk gives them confidence, and that matters.

What makes Flodesk different (and why I recommend it to every business owner in my membership AND our agency clients)

1. The best design tools in the industry

Flodesks designs make it SO easy for someone with zero design space to present themselves professionally via email.

Every block, layout, and template is intentionally crafted. Your brand looks elevated instantly, and our client emails get the same treatment. No other platform even comes close in terms of design flexibility.

2. Sophistication without the chaos

If you’ve ever opened Mailchimp or ActiveCampaign and immediately felt your soul leave your body… same. Flodesk is visually clean, intuitive, and simple, on purpose.

You get access to:

• Unlimited emails
• Unlimited forms
• Unlimited workflows (depending on plan)
• Beautiful templates
• Segmenting + tagging
• Clear analytics
• Checkout + sales tools

It’s powerful enough for our agency workflows but simple enough for a first-time business owner. Having an email list from the start is EVERYTHING. The amount of business owners that I meet that say they have a client list of THOUSANDS but no email marketing software is outright INSANE. Flodesk makes it EASY to fix that, quickly.

3. Integrations that make your business run smoother

Flodesk isn’t trying to become a clunky “all-in-one. They integrate with the tools real businesses use.

Brand-new + updated integrations include:

• ManyChat
• Canva
• ThriveCart
• Shopify
• Squarespace
• Zapier

This alone has made our agency setup processes easier, especially for e-commerce, bookings, and lead generation funnels.

Flodesk’s 2025 pricing update (and how it helps small business owners even more)

Flodesk just introduced a new pricing model that keeps things affordable while giving you options based on what you need.

Lite — $19/month

• Unlimited emails
• Unlimited forms
• 1 workflow
• Up to 25,000 subscribers

Pro — $25/month

• Unlimited emails
• Unlimited forms
• Unlimited workflows
• 1 checkout

Everything — $49/month

• Unlimited everything (emails, forms, workflows, checkouts)

And yes, this includes the first 1,000 subscribers, which is low-key massive compared to most platforms.

Your updated discount: 25% off your first year

Click here to use my Flodesk partner discount to get 25% off your first year of Flodesk. This offer is part of the new pricing update, and still an incredible deal.

(And as always, I earn a commission at no extra cost to you.)

Why I think Flodesk is the best email platform for small businesses

Because it solves the three biggest struggles I see every single week, inside our membership AND inside the agency:

1. “I don’t know what to send.”

Beautiful templates = instant clarity and inspiration.

2. “My emails look embarrassing.”

Flodesk’s design first approach fixes that, and you don’t have to be a designer or rocket scientist to make it work.

3. “The tech stresses me out.”

Flodesk is intuitive in a way no legacy platform is. And as someone who teaches strategy and runs DFY campaigns for clients, I can confidently say: Great design + simplicity converts.

Want to try it?

✨ Start your free trial + get 25% off your first year with my link

If you’re ready to elevate your emails, for your own brand or your clients, Flodesk is absolutely move.