Let’s be honest, as a woman-owned business in Pittsburgh, you’re doing it all. You’re building your brand, serving your clients, and keeping your sanity intact (most days). But if your incredible work is still flying under the radar, it’s time to change that.

Getting featured, whether it’s in a local publication, podcast, or Pittsburgh-based blog—can change everything. It boosts your visibility, builds credibility, and connects you with aligned customers who actually care about what you’re doing.

Here’s how to get featured as a woman-owned business in Pittsburgh and make sure your story stands out.

1. Get Clear on Your Story

Every feature starts with a story. And yours doesn’t need to be dramatic—it just needs to be real.

Ask yourself:

• Why did I start my business?
• Who am I trying to help or serve?
• What makes me different from others doing similar work?

When you lead with your heart and your why, it’s magnetic. Local writers and content creators are always looking for stories that feel authentic and human.

🪄 Action Step: Write a 2–3 sentence “about” blurb that sums up your story in plain, human language—then use it everywhere: your website, your social bio, and when you pitch media opportunities.

2. Polish Your Online Presence

Before you start pitching yourself, make sure your digital footprint is ready for the spotlight.

Here’s what to check:
✅ Update your Google Business Profile — Add high-quality photos, include “woman-owned business” and “Pittsburgh” in your description, and respond to reviews.
✅ Make sure your website and social bios clearly state where you’re located and what you do.
✅ Add links between your social media profiles and website (Google loves this).

🪄 Action Step: Search “woman-owned business Pittsburgh” and see if your business shows up anywhere. If not—time to tweak your SEO titles, headings, and descriptions to include that phrase naturally.

3. Pitch Your Story (Without Feeling Cringey)

Reaching out to local media doesn’t have to feel intimidating. Think of it as sharing something valuable, not asking for a favor.

Here are some local outlets and blogs that regularly highlight small businesses and women entrepreneurs:

• Made in PGH
• NEXTPittsburgh
• Pittsburgh Magazine
• Beyond Boss Blog (yep—that’s us)

When you reach out, make it short and human:

Subject: Local woman-owned business story idea – [Your Business Name]

Hi [Name],
I’m [Your Name], the owner of [Business Name], a woman-owned business in Pittsburgh that [what you do + who you help].

We’re doing [short story or project] and I thought it could be a great fit for your audience.

Thanks so much for considering!
[Your Contact Info]

🪄 Action Step: Make a list of 5 Pittsburgh media outlets or bloggers who align with your vibe—and send one personalized email per week.

4. Collaborate With Other Women-Owned Businesses

You don’t have to wait for the media to find you. Visibility grows faster when we do it together.

Host a pop-up, create a giveaway, or do an Instagram Live with another woman-owned business. When you cross-promote each other, you both expand your audience and show up as part of the thriving Pittsburgh women’s business community.

🪄 Action Step: DM another local woman in business today and suggest a simple collab—think “small step, big impact.”

5. Join the Beyond Boss Membership

This is where the magic happens. Inside the Beyond Boss Membership, we spotlight women-owned Pittsburgh businesses all the time—on our blog, in our social posts, and through in-person events.

You’ll find connection, collaboration, accountability, and the kind of visibility that doesn’t feel forced.

👉 Join the Beyond Boss Membership here

Closing Thoughts:

Being a woman-owned business in Pittsburgh is powerful, but people can’t support you if they don’t know you exist. Getting featured isn’t about chasing clout, it’s about building connection, community, and credibility.

Start sharing your story, polish your online presence, and take one bold step this week to get seen. You’ve earned it.