I know what you’re thinking (well, at least some of you).
Some of you are probably thinking about how much you hate creating short form videos and think they take too much time. And I am here to prove to you why they are so important for your Instagram.
Instagram Reels are one of the newest and best trends happening in 2022. Yep! You heard that right. Some people might create content that makes you cringe, some might be informative, and some might be extremely entertaining and relatable.
Reels have been proven to increase engagement as well as reach on Instagram. There is so much potential for you to get on there and create something short and sweet for your followers. It doesn’t need to be long. Something as short as 7 seconds is perfect.
Here at Beyond Boss, our Insiders are participating in a Reels and TikTok challenge this month to help them with some ideas, trending sounds, and more!
Brand partnerships are on the rise and I can already tell they are going to be even more popular by the end of the 2022.
One thing to note is that brand partnerships aren’t for everyone and all brands aren’t for you. Have you ever seen influencers or companies on Instagram promote a brand that has nothing to do with their values? I know I have.
Brand partnerships are just like any other content you put out there. The brand must align with your target audience or what you or your organization believes in.
For example, we recently partnered with the brand thirdlove and they send us bras and underwear in exchange for one TikTok. Not only was this super easy, but we love the and know that our target audience is women so it aligns perfectly.
Brand partnerships can also be paid which is also becoming a HUGE trend and can be some peoples main source of income.
To keep this short and sweet, using the link feature is one of my favorite trends to use and it’s extremely simple!
The best ways to use story links:
When you want to sell a product
When you want to direct traffic to your website
When you want people to read your blog post
Have a post going out to the feed that showcases a product you sell? Repost it to your story and share a link to where people can purchase!
Although these three trends are not the only trends happening on Instagram, these are just a few that I’v e noticed are really popular right now and have potential to get even bigger!
Ashley Covelli is the Marketing Manager and Content Director for Beyond Boss. When she is not working, you can find her scrolling through TikTok, watching YouTube, lifting weights, or sitting in a Starbucks drive thru line.