So it’s 2021 and I’m finally starting that business I’ve been talking about for years. This is going to be so great! What could go wrong?
Ha ha… well, everything.
Turns out, I goofed on something pretty major and had to change my name in my first few months of business. How fun! Not going to lie, the first week or so was terrible. I was pretty down about it and considered throwing in the towel many times. I had so much going on, was still working multiple other jobs, and just the thought of adding this on top of it was making me lose my mind.
In week one of my business mentorship with Caitlin, she told us we need to start seeing our problems as opportunities. It hit me right there what an opportunity this really could be for my company. I wasn’t even attached to the name to begin with. Getting started, I didn’t know what my “brand” was. I liked the name and ran with it and that was pretty much it. But it never really seemed to fit what I was going for. Now that I had a brand established, this was the perfect opportunity to come up with a name that was more aligned with what I was doing.
However, I couldn’t help but be so nervous about the name change. Are people going to be weird about it? Will they be confused? Will they not be able to find me on social media anymore? These thoughts ran through my mind for months.
But guess what?! People waited in line in the blistering heat for OVER AN HOUR to get coffee on my relaunch. Over. An. Hour. I still cannot believe it. It goes to show what happens when you view your problems as opportunities: amazing things (seriously, Caitlin is never wrong)!
Being a new business owner is weird. There’s no handbook that tells you what to do and what not to do. Frankly, I’m convinced absolutely no one knows what they’re doing. How are you supposed to know until you’ve gone through it?! We really just take it one day at a time. You have to have a positive and resilient mindset to last in this biz.